Our Services

Education-based marketing is a marketing platform built around an educational message not a sales pitch. Education is valuable. Providing value helps you establish and develop mutually beneficial relationships.

You, the orthotist/prosthetist, are a credentialed healthcare professional who is an integral part of the team responsible for the care and rehabilitation of amputees and patients in need of orthotic assistance. Your marketing strategy should reflect that. Clinical Education Concepts will help you implement an education-based marketing program, highlighting your expertise and showcasing you and your practice. We currently offer two series of courses that will help you gain new referral sources just by teaching people about what you do every day.

Education-Based Marketing Programs

Courses are designed to be taught by credentialed orthotists and/or prosthetists. They cannot be presented by a sales rep, business development or marketing person. Our course material is created by certified orthotists and prosthetists with Master’s degrees in Adult Education.

Orthotics For Therapists

The orthotic series emphasizes a team approach in treating patients who require short or long term orthotic intervention. All presentations have clear objectives and current references. Courses are designed to be delivered in one hour. Each course comes with the following customized for your facility:

• Test
• Answer Key
• Evaluation Form
• Hand Outs

Prosthetics For Therapists

The prosthetic series provides the therapy community with in depth information on amputee rehabilitation. All presentations have clear objectives and current references. Courses are designed to be delivered in one hour. Each course comes with the following customized for your facility:

• Test
• Answer Key
• Evaluation Form
• Hand Outs

Becoming a CEU Provider

CEC works with the appropriate therapy organizations and/or state licensing board to ensure each instructor becomes an approved provider. We make sure the presentation and administration of our course material meets the required standards established by state and national therapy associations and/or licensing boards.

Public Speaking Training

Don’t worry if you’re uncomfortable speaking in public – most people are. Our program includes public speaking and PowerPoint training. We will make sure you are confident the first time you step in front of a crowd. The training we provide covers setting up your projector, understanding the presentation software, how to teach our course material, and tips for overcoming the fear of public speaking.

Reinforce what you teach with a monthly email newsletter. Monthly newsletters help develop customer (patient, client, referral source) loyalty and solidify long-term relationships by building trust and confidence in you, your staff and your practice.

We design and format your email newsletter for you. We develop the content. Remember, all web sites are reactive in that you have to rely on people to consciously make a decision to search for and visit your site. Your email newsletter is proactive. It is sent out to your list and it brings people back to your site. Talk about proactively driving traffic to your site! Every month your professionally designed, full-color email newsletter will be sent out with informative articles, eye-catching images and links. POWERFUL, REPETITIVE MARKETING that reinforces your education-based marketing efforts. It’s a win-win.